Coaching
Most trail and ultra runners don’t need someone telling them exactly what to do, they need clarity through discussion. They need space to talk through doubt, plateaus, conflicting advice, messy data and the persistent question of “am I actually doing this right?”
My role isn’t to take thinking away from you, but to make you a smarter, more confident athlete. I believe that when knowledge improves, performance follows.
I do this firstly by understanding you; your goals, constraints, history and context, and follow that up by clearly and regularly discussing and explaining the why behind decisions, not just the what.
Depending on how much structure and support you want, there are four ways we can work together.
1-to-1 Fully Guided Coaching
This is the most hands-on option, designed for runners who want regular oversight and a largely prescriptive training approach, while still understanding the reasoning behind it.
What this looks like:
Weekly planning and ongoing adjustment
Regular feedback (1-2 weeks) on training, fatigue and progression
Support around races, travel, setbacks and decision points
A collaborative but mostly prescriptive setup
You might choose this if:
You’re training for specific goals or races
You want most decisions handled, but not blindly
You value more structure
Cost: €200/month
Includes complimentary access to the Born on the Trail premium membership for the duration of our work together.
1-to-1 Advisory Coaching
Designed athletes who value autonomy but don’t want to operate in isolation.
What this looks like:
Prescription of the training phases and 3-4 key weekly workouts
Semi-regular feedback (3-6 weeks) on training, fatigue and progression
Review and discussion around training doubts, trade-offs, and decision points
You might choose this if:
You enjoy having flexibility in your training but are unsure whether you’re pushing too hard or not enough
You want reassurance that you are doing the right things
Want a second set of eyes to look through your AI-based training.
Cost: €150/month
Includes complimentary access to the Born on the Trail premium membership for the duration of our work together.
Bespoke Race-Based Training Plan
Designed for runners who want a well-thought-out, race-specific plan without ongoing coaching.
This is a fixed-scope engagement where I take responsibility for the overall structure and progression of your training, while you retain autonomy over day-to-day execution.
What this looks like:
Independent analysis of race demands (terrain, elevation, duration, specificity)
A 45-minute call to understand your training history, strengths, weaknesses, and constraints
A custom race-specific training plan outlining:
Weekly structure and progression
Vertical targets and ramp rates
Key workouts and focus points
Guardrails to avoid common mistakes
A second 45-minute call to walk through the plan, explain key decisions and make sure you feel confident adjusting it when needed
You might choose this if:
You’re preparing for a specific race and want a coherent, realistic plan made for you
You’ve self-coached before but want to avoid repeating past mistakes
You want clarity and confidence going into a build-up without committing to ongoing coaching
Cost: €175
Includes three months of access to the Born on the Trail premium membership to support your race build-up.
Topic-Focused Consultation
For athletes who want focused input on a specific issue without an ongoing commitment. Common topics include race preparation, post-race debriefs, training plateaus or fatigue concerns and big picture planning for a season or year.
What this looks like:
One (or a small number of) conversation of roughly 45 minutes
You bring the questions; we work through them together
The focus is on clarity and direction, not long-term oversight
You might choose this if:
You’re generally happy with your coaching but stuck on a specific issue
You’re preparing for an important race or transition in training
You want to sanity-check your approach before committing to it
You’re feeling uncertain and want clarity without ongoing support
Cost: €75 per session
Includes one month of access to the Born on the Trail premium membership.
Get in Touch!
If this sounds like what you’re missing, send me a message with a bit of context about where you are and what currently feels unclear. We can decide together whether it makes sense to work together and in what way.
Please reach out via Substack message, email (coaching[at]bornonthetrail[dot]com), or Instagram. I’d love to hear from you.